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A Brief History of Public Relations

written by: spooky
 
Test your knowledge of one of the most influential communication tools of the 20th century.

Question 1:


Edward Bernays and this man are considered to be the fathers of modern day public relations.
Ivy Lee
George Creel
George Parker
John Price Jones

Question 2:


Edward Bernays, one of the fathers of public relations, is the nephew of this famous psychoanalyst.
Sigmund Freud
Carl Jung
Donald Winnicott
Melanie Klein

Question 3:


Many of the first PR practitioners, such as Edward Bernays and John W. Hill, got their start in this institution.
The United States Environmental Protection Agency
The Committee on Public Information
The Central Intelligence Agency
The Federal Trade Commission

Question 4:


This pejorative term is used to describe some PR practitioners and press agents.
Spinsters
Spin Doctors
Liars on Wheels
Propaganda Doctors

Question 5:


In the famous "Torches of Freedom Contingent" campaign launched by Edward Bernays, what were the female models holding in their hands?
lit torches
lit candles
The American constitution
lit cigarettes

Question 6:


Throughout his career, Ivy Lee, one of the early PR practitioners, worked for many important historical figures. Which of these is not among them?
Walter Chrysler
John W. Davis
Henry Ford
Charles Lindbergh

Question 7:


In 1993, this large beverage production company, successfully mounted a massive PR campaign to restore customers' confidence, after a syringe was found in a can of their products.
Mr. Pepper
Pepsi
Kraft Foods
Coca Cola

Question 8:


In the election of 1828, this president crushed his opponent, with the help of the political strategist and publicist Amos Kendall.
Andrew Jackson
William H. Harrison
John Quincy Adams
Martin Van Buren

Question 9:


This public relations campaign was aimed at earning the trust of the Iraqi people during the war with America.
"Hearts and Minds"
"Body and Soul"
"Win Win"
"Lies and Deceit"

Question 10:


This early publicist is also famous for his circus empire.
P.T. Barnum
Arthur W. Page
George Creel
James Anthony Bailey

 


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